Journalist Tim Shaw entered a two month journey of extreme male beauty routines. In every episode putting himself through some of the worse regimes, Tim explores what Men really do behind closed doors. Whilst looking at some of the top male models of the industry including Beckham and Ronaldo he embarks on a challenge of achieving the desired look.
With Beckham in mind, Shaw interviews individuals who have undergone liposuction, plastic surgery and who often abuse the level of steroids. Men have lost their place in the world to be just Men, feeling threatened by the modeling industry.
Whilst trying a diet in which most people would never dare admit, Shaw had to drink his own urine for two weeks. Being promised it improves your own skin if you put it in on your face everyday. Asking Women about his body, most women failed to be impressed and picked your classic Male model with plunging bi-ceps and smooth chest. Seventy five per cent of Women prefer Men to have a smooth chest, resulting in the Male population into daily shaving and Waxing of the whole body. And we thought Women were vainer! Following him over his two months, with his manicures and his tanning, Tim does start to improve his Daniel Craig wannabe physique and show us all how the Male population really do live.