For my assessment this term, we have been asked to conduct a case study of our own choice. While been highly interested in Newspaper Journalism, I have chosen to focus on this for my case study question. Having already a keen interest in the subject area, I feel that it will work great alongside my question.
Applying for several Newspaper publications, I chose to go with my Local town Newspaper “The Retford Times”. Growing up in place and reading the newspaper on a daily basis, will not only give me of a insight but me as a reader would love to know why it is such a popular publication in my surrounding areas. “The Retford Times” was founded in 1869 by a young man named Alexander Watson – Lyle. The Retford Times headquarters have just recently moved from a small office to its own individual building. Even though it has a high demand, it’ run by a small team.
The newspaper entails information for North Nottinghamshire and the Villages surrounding Retford. It’s a weekly produced paper and focuses on Local News and tends to have a big section for the residents thoughts. I think this is the attractive quality to the Newspaper, the locals feel they can be involved with the transformation of the market town of Retford. The Newspaper is highly sought after in Retford and after talking to Locals, they told us that they look forward to the weekly installment. After reading the recent issue it exaggerates on the fact of how the town has changed and how the people are changing with it too. Here is a quote I managed to get last week from local Sara Newton “Retford Times is a paper in which we have all read since young, if it went online I don’t think I would bother, the novelty would be gone now, I enjoy been able to buy this every week. It’s traditional for my town”.
My question for the case study is – “How are local newspapers still surviving unlike more popular publications such as The Guardian who rely more on online material”.
What I will be looking at?
My case study will be looking at the popularity of local Newspapers such as the Retford times and how it’s still surviving so well in such a small community. The Retford times will be perfect to conduct this is it is such a community based paper and looking at bigger publications such the Guardian whose sales are now suffering and having to rely now on the Online material that they produce.
What is its purpose and what question am I trying to answer?
The purpose for my case study is to research how effective online news journalism is and comparing to the printed publications. I have several ideas as to how I’m going to start my work. My case study will hopefully answer why popular publications are failing on the sales side but booming on the online spectrum. I will also take into consideration the environment where the papers are sold at and research other problems that may occur in maintaining sales.
Using specific texts to help me and also referring to recent BBC articles asking the question “Are E-books the new Newspapers?” I will also be contacting another local ran Newspapers “The Guardian” and “The Trader” which are publications that are run just outside of Retford in a place called Worksop. I’ll look into their popularity and do they use their online website much to promote themselves and their work. I think it’s a worthwhile question to answer as it is a big issue at the moment.
What will I bring to this project?
I’ll bring to this project my own love of Newspapers; however I don’t really want this to affect the final outcome of the case study. I will keep an open mind and try keeping my own presumptions away from it. I will ask the educator – Nick Purkiss (Editor) who is conducting my case study at The Retford Times, a series of questions to support my fieldwork. I’m organized and great with time keeping and will mention to him I’ am working on a case study and that I will need at least half an hour of his time, hopefully at the beginning of the work placement so I have more time to write up my findings.
I have also emailed the Guardian and The Sun, my idea for the case study and asked if they would able to give me any advice or if they have any information that will help devise my project.
During this period of researching I’ll make sure that the person I’m interviewing is thoroughly aware of what my case study entails and the questions that they will be asked. I will not push the boundary if they felt in any way uncomfortable or just didn’t want to answer.
Date of Placement – 2/5/11 – 6/5/11
Placement Address – Nick Purkiss, The Retford Times, 32 West Street, Retford, Notts, DN22 6ES
Telephone number of Newspaper – 01777 708000
Email Address – firstname.lastname@example.org
Personal email address – email@example.com
My email address – firstname.lastname@example.org
Blog address – https://balimore.wordpress.com/